I am a certified project manager passionate about the environment and fighting climate change, with a penchant for digital and urban environments. My goal right now is to (co)create new projects that can really set in motion a new wave of technologies, methods or living habits that subtract to our weight on this planet and leave some room for other species.
I am João, the quiet middle brother of three. I come from a rather quaint middle town in central Portugal called Coimbra. We are generally quite proud of this town, as it used to be quite important (actually the national capital) and, back in the day, seemed to be pulling more than its own weight.
I have always been in love with Urban Planning. For as long as I remember I have been attracted to nature and cities, their history and evolution. I used to lie down by the fireplace and draw imaginary roadmaps and city landscapes. I usually felt saddened by instances of brutal invasion of the green countryside by cities. I always imagined the perfect city to be a pleasurable juxtaposition of city and countryside – more imaginary than based on concrete examples.
I initially pursued a path in Economics, but soon realised that my true passion was in Urban Planning where I graduated back in 2005. I soon got a job in the consultancy world. I had almost fifteen years of direct experience dealing with clients in both the public and private sector, across the board: agro-industry, geographic information systems, energy, information and communication technologies, responsible research, and digital transformation. After reading intensely about Climate Change and realising the many constraints in both our political institutions and media, I decided to redirect my career and focus on fighting for the global green transition.
My goal right now is to (co)create new projects that can really set in motion a new wave of technologies, methods or living habits that subtract to our weight on this planet and leave some room to other species. This blog reflects on and codifies that learning, which, I hope, can also be of use to anyone interested in joining this good fight.
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